Whenever you think

of luxury automobiles, I’m certain…you immediately zero in on a Dodge Super Caravan that holds your children’s karate gear and marching band instruments and lethal sais and football helmets and …. NO NO, wait, sorry, wrong blog here. No indeed, you go ONLY for the Beemer or the Benz or the Ferrari, right?

Well, it’s time to give Audi’s luxury advertising a good look-see - their current ad blends the modern high-earner achiever with today’s wet-behind-the-ears college grad. To wit:

Don’t you hate it when The Man tries to keep you down? And The Man is like, you must go to one of these prestigious schools, you must be a lawyer/ doctor/ I-banker, you must drive a Benz/ Beamer/ Lexus. And you’re like, “You’re not in charge of my life! I’m my own person! I’m breaking free of this soulless cycle of consumption! By buying a marginally different brand of luxury car!” Take that, The System! Click to watch Audi’s stirring, inspirational Oscar ad in full. It will set you free. To burn Audis when the Revolution comes….MORE….

Do check out the ad - it’s done superbly well.

ThankYouVeryMuch

Owlbert

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