Perfect Tassimo Coffee Marketing - Who Hired Bob?
Have you heard of webisodes?
Episodes of, ahem, things, that preview on the Web?
Well, one coffee manufacturer, Tassimo, has taken the concept beyond mere mortal sanity and produce the utterly hilarious:
series. Here’s a snippet below:
This is sooooo corporate-humor it had me falling off my chair. Kudos to Tassimo for a brilliant idea!
And here’s some background of the concept:
…Hoping to generate awareness and interest in its Tassimo hot beverage system, Kraft has partnered with Ogilvy Entertainment to create a series of humorous, interactive “Webisodes” featuring actors from NewYork’s “The Upright Citizens Brigade” comedy troupe.
The videos focus on the goofy antics of an oddball named “Bob,” who is supposed to be a coffee addict and the type of guy who finds a thousand things to do at work besides doing work. The first two Webisodes in the “Who Hired Bob?” series are already on the site. Interactivity comes in the form of giving viewers the opportunity to pick different endings to the zany episodes. They’re also being asked to think about any “Bob-like” people at their own places of work and submit stories. The best stories will become new “Bobisodes.” …MORE…
Want some more information about Tassimo? Check out:
Anybody using a Tassimo or similiar beverage machine?
Okay, Tassimo Users…. Oh Terrry!!, (it’s a coffee machine) LOL
What’s that, more reviews? Okay:
ThankYouVeryMuch!
Owlbert
ps - and of course, you can always get them at eBay:

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